Buying Below Market in a Sought-After Brisbane School Zone

A Brisbane family came to Blue Key wanting a home in a specific, tightly held school catchment, the kind of pocket where good houses rarely sit on the market long enough to negotiate hard.

Rather than compete at asking price, Travis benchmarked the property against recent comparable sales in the street and surrounding blocks, which were trading around $965,000. That research gave the negotiation real leverage: the home was secured for $923,000, a $42,000 gap on the comparable market and $45,000 below the vendor’s original asking price.

The result is a family home in a school zone that’s hard to get into, bought with a clear buffer under what similar properties were achieving. A rental appraisal of $870 per week confirms the long term value if their circumstances ever change.

The Result:

• Purchase price of $923,000, against comparable sales of $965,000
• $45,000 saved off the original list price
• Rental appraisal of $870 per week
• Purchased within the family’s chosen school catchment zone
• Secured within 4 weeks of onboarding